Suzie's Fusion Cuisine
Coming up with a look to best show off a dish or drink just adds flavor to a food lover's palette. See what I did there?!
The CEO of Suzie's Fusion Cuisine gave me an opportunity to show her my vision for her food and brand. We started off with her savory jerk rolls filled with chopped Caribbean jerk chicken in a wheat wrap served with her famous tamarind sauce. My mindset was in what way do we show this appetizer and make the consumer want to try it after seeing a photo of it? The goal was then set to come up with a certain tone in imagery with a perfect use of lighting and angles.
Once I got that, I was able to use that as a guide throughout the campaign.